AUSTERE

What we did

Food+Drink

Client

Jamba Juice

Completion

August 25, 2017

Jamba Juice

Making healthy smoothies feel like the perfect treat.

2 seasons, 2 shoots, 6 months worth of inspiring social marketing assets created.

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When we were approached by Jamba to work on a summer and fall content shoot to raise awareness for their new flavors and acaî bowls online, we were jazzed. We worked closely with the Jamba team to ensure we had a proper content strategy and in the end we were happy to deliver more than they needed on content, that's kind of our thing.

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"Finding a partner who is able to contribute to strategy, ideation, planning, and execution is like looking for toilet paper in a pandemic. AUSTERE contributed in all those dimensions beyond what I ever would have expected a small team to be capable of; it was like working with thirty people in one package. Professional and exceptional - working with AUSTERE was like hiring the competencies of a major creative agency in a micro group."
Brandon Hill, AOR at Jamba
Jamba Juice

Our approach

When we work with clients who know what they want, it's always easy. When we work with clients who don't know what they want, we assist in guiding them forward. Either way, we are always there as co-creators, thought-partners, and collaborators to ensure they receive social content that completely matches their brand identity goals.
01

Content strategy

We begin by first diving into the brand; who do they serve, how do they see themselves and how do they want to be portrayed. Then we build a culture-centric content plan.
02

Photo shoot

Then we take things to action - the shoot is where the magic happens and where we hit our shot list and then go off script at the end to capture that extra gold content.
03

Sorting and Editing

From there we hone in on the best of the best and how these different assets work together as well as apart to tell the right brand story.
04

Social marketing

Lastly these puppies get sent into the world through social media. This helps articulate the new products in an organic and inspiring way to convert sales without being pushy.
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Let's start building high converting visual stories together.

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